The Valencia’s #WhereInAwesometown Giveaway promotion (the “Contest”) is sponsored by The Newhall Land and Farming Company (A California Limited Partnership) (“Newhall”), located at 25124 Springfield Court., 3rd Floor, Valencia, CA 91355 (Newhall and its subsidiaries and affiliates, are collectively referred to herein as the “Sponsor”). The Contest is governed by these official rules (“Official Rules”).  By participating in the Contest, each entrant agrees to abide by these Official Rules, including all eligibility requirements, and understands that the results of the Contest, as determined by Sponsor and its agents, are final in all respects.  THE CONTEST IS SUBJECT TO ALL FEDERAL, STATE AND LOCAL LAWS AND REGULATIONS AND IS VOID WHERE PROHIBITED BY LAW. BY PARTICIPATING IN THE CONTEST YOU UNDERSTAND AND AGREE THAT YOU ARE PROVIDING YOUR PERSONAL INFORMATION TO SPONSOR.  SUCH INFORMATION WILL BE USED AS PROVIDED IN THE PRIVACY SECTION OF THESE OFFICIAL RULES.


The Contest is open to legal residents of the fifty (50) United States and the District of Columbia (and currently residing therein), who are eighteen (18) years of age or older at the time of entry.  Employees, officers and directors of Sponsor and its affiliates, as well as members of their immediate families (defined as parents, spouses, children, siblings and grandparents) and individuals living in the same household are not eligible to enter or win.  Sponsor has the right to verify the eligibility of each entrant.


The Contest begins on Saturday, September 5, 2015, at 10:00 am (PDT) and ends on Sunday, September 27, 2015, at 4:00 pm (PDT) (“Contest Period”).

The Contest will include four (4) rounds (each, a “Round”), as follows:

  1. First Round: Saturday, September 5, 2015, at 10:00 am (PDT) until Sunday, September 6, 2015, at 4:00 pm (PDT);
  2. Second Round: Saturday, September 12, 2015, at 10:00 am (PDT) until Sunday, September 13, 2015, at 4:00 pm (PDT);
  3. Third Round: Saturday, September 19, 2015, at 10:00 am (PDT) until Sunday, September 20, 2015, at 4:00 pm (PDT); and
  4. Fourth Round: Saturday, September 26, 2015, at 10:00 am (PDT) until Sunday, September 27, 2015, at 4:00 pm (PDT).

Each Contest Entry (as defined below) must be submitted during one (1) of the Rounds.


During each Round, a list of up to three (3) featured locations will be listed at (each, a “Stop”).

To be eligible for the Prizes (as defined below), entrants must (a) visit any Stop featured during the applicable Round and capture a photo of the Stop, or a photo of the entrant at the Stop (each, a “Photo”), and (b) during the applicable Round, post the Photo along with the hashtag #WhereInAwesometown to either: (i) the entrant’s Instagram account with the privacy control on such account set to public, or (ii) the entrant’s Facebook account, with the privacy control on the Photo set to public.  Each Photo posted in conformity with this Paragraph constitutes one (1) entry (“Entry”).


Sponsor may disqualify any Entry from the Contest at any time if Sponsor believes, in its sole and absolute discretion, that any Entry fails to conform to these Official Rules. Sponsor is not responsible for (a) lost, misdirected, late, incomplete, or unintelligible Entries or for inaccurate Entry information, whether caused by entrant or by any of the equipment or programming associated with or utilized in the Contest, or by any technical or human error that may occur in the processing of Entries; or (b) any printing or typographical errors in any materials associated with the Contest.  Incomplete, duplicate, mechanically reproduced, and/or automated Entries are not permitted and will be deemed void. Sponsor has no obligation to advise an entrant of an incomplete or otherwise non-compliant Entry.  Proof of submission of an Entry will not be deemed proof of receipt by Sponsor.

All Entries must be the applicable entrant’s original Entry.  By entering, all entrants warrant and represent that their respective Entries are their own and will not infringe or violate the rights of any third-parties, including but not limited to any copyrights, trademarks and/or rights of publicity or privacy. Submission of an Entry constitutes entrant’s consent (or that of their parent/legal guardian should they be a minor in their state of residence), and by submitting an Entry, entrant does, irrevocably assign to Sponsor any and all rights to their Entry including, but not limited to, intellectual property rights. Submission of an Entry grants Sponsor and its agents the right to publish, produce, use, adapt, edit and/or modify the Entry in any way and in any and all media, without limitation and without any compensation or remuneration whatsoever to any entrant.  If, for any reason, this Contest is not capable of running as planned due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest, Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with an Entry and to cancel, terminate, modify, or suspend the Contest.

Entries may not be obscene or indecent; cannot be sexually explicit or suggestive, profane or pornographic, unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; cannot promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message; cannot be offensive or endorse any form of hate or hate group; cannot defame, misrepresent or contain disparaging remarks about Sponsor or its products or services, or other people, products or companies; cannot communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate; may not invade privacy or other rights of any person, firm or entity; may not in any other way violate any applicable federal, state or local laws or regulations; and may not contain any reference to any third party trademarks, names or third party logos or any copyrighted components (other than as owned by the entrant). Entries containing any such prohibited content and/or otherwise deemed by Sponsor, in its sole and absolute discretion, to be inappropriate or not in compliance with these Official Rules may be disqualified. Sponsor shall make the final determination as to the eligibility of each Entry in this Contest. Sponsor reserves the right to waive these Entry guidelines in its reasonable discretion.


Selection. After the expiration of each Round, one (1) Entry will be selected at random from among the Entries submitted on the Saturday of the applicable Round, and one (1) Entry will be selected at random from among the Entries submitted on the Sunday of the applicable Round (each, a “Winner”). In addition, after the expiration of the Contest Period, all Entries will be entered in a drawing for one (1) Grand Prize (as defined below).

Limit One Prize Per Person.  Potential Winners will be announced each Tuesday following each applicable Round. Each entrant is responsible for monitoring his/her Instagram or Facebook account, as applicable, and Sponsor’s Facebook page for communications related to this Contest. The announcement of potential Winners and instructions for to redeem the Prizes will be posted on the Sponsor’s Facebook page at This announcement will also be sent to the potential Winners’ Instagram or Facebook account, as applicable. Potential Winners must respond to such notification within five (5) days. If a potential Winner fails to respond within such five (5) day period, cannot be contacted at the applicable potential Winner’s Facebook or Instagram account, as applicable, or if the Prize notification is returned as undeliverable, that potential Winner may be disqualified and an alternate Winner may be selected by Sponsor.

Potential Winners must comply with these Official Rules in order to be confirmed the Winner of a Prize.  Prior to receipt of any Prize, potential Winners must sign and return an acknowledgement of these Official Rules, a release of Sponsor and any other required forms, including, without limitation, affidavits of eligibility, Prize acceptance and liability and publicity release forms, and an IRS-W9 form.  If a potential Winner fails to return all of the required forms within the time specified, that potential Winner may be disqualified by Sponsor and the Prize may be forfeited.  The return of the above-mentioned forms within the time required by Sponsor shall be solely the responsibility of the potential Winners; Sponsor is not responsible for delays in delivery. No Prize may be awarded if no eligible Entries are received by Sponsor.


The odds of winning a Prize in the Contest will depend, among other factors, on the number of Entries submitted in the Contest.


Round Prizes.  Each Round Prize shall consist of either of the following (collectively, “Round Prizes”):

  1. One (1) American Express Gift Card (ARV $150.00); or
  2. One (1) gift card (ARV $150.00) to a location featured in the applicable Round.

There will be a total of eight (8) Round Prizes awarded in accordance with these Official Rules.

Grand Prize:  The Grand Prize will consist of one (1) American Express Gift Card (ARV $150.00) (“Grand Prize”, and collectively with the Round Prizes, the “Prizes”).

One (1) entrant with a valid Entry will be awarded a Grand Prize in accordance with these Official Rules.

All costs and expenses which are not specifically included in the Prizes in these Official Rules and which may be associated with the award, acceptance, receipt and use of all or any portion of an awarded Prize are solely the responsibility of the respective Winners, including, without limitation, any service charges or other fees.  ALL FEDERAL, STATE AND LOCAL TAXES ASSOCIATED WITH THE RECEIPT OR USE OF ANY PRIZE ARE SOLELY THE RESPONSIBILITY OF THE APPLICABLE WINNERS.


The Prizes are non-transferable.  Except as otherwise provided herein, no substitution of Prizes is permitted; however, Sponsor reserves the right to substitute any Prize with another of equal or greater value. Sponsor and its respective parent, affiliate and subsidiary companies, agents, and representatives are not responsible for any typographical or other errors in the offer or administration of the Contest, including, but not limited to, errors in any printing or posting of these Official Rules, the selection and announcement of any Winner, or the distribution of any Prize.  Any attempt to damage the content or operation of this Contest is unlawful and subject to possible legal action by Sponsor.  Sponsor reserves the right to terminate, suspend or amend the Contest, without notice, and for any reason, including, without limitation, if Sponsor determines that the Contest cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond Sponsor’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, Sponsor reserves the right, in its sole discretion, to void suspect Entries at issue.

Sponsor and its respective parent, affiliate and subsidiary companies, agents, and representatives, and any telephone network or service providers, are not responsible for incorrect or inaccurate transcription of Entry information, or for any human error, technical malfunction, lost or delayed data transmission, omission, interruption, deletion, line failure or malfunction of any telephone network, computer equipment or software, the inability to access any website or online service or any other error, human or otherwise.


Sponsor’s responsibilities with respect to the Contest are limited to only those set out in these Official Rules. These Official Rules prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials.  By participating, entrants agree to release, discharge, indemnify and hold harmless Sponsor and the officers, directors, employees, shareholders, agents and representatives of Sponsor, from and against any claims made by entrants, or any other third parties, related in any way to the operation of this Contest as well as any other claims, damages or liability due to any injuries, damages or losses to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any Prize or participation in any Contest-related activity or participation in this Contest.


Winners grant Sponsor and its advertising and promotional agencies and providers and those acting under their permission the irrevocable and perpetual right to use their name, likeness, voice, comments, and any photographs or video or audio footage that may be taken for advertising and publicity purposes in any form of media, now known or hereafter developed or perfected, without payment of additional consideration or acknowledgement, except where prohibited by law.


Entrant’s personal information, in conjunction with this Contest, will be utilized by Sponsor and its designated agents, affiliates, and business partners for marketing purposes and to provide information to entrants about their products, services and special offers.  Entrant expressly consents to the use of entrant’s information by Sponsor and its designated agents, affiliates, and business partners for such purposes.  For additional information, please consult the Privacy Policy link at


Requests for copies of these Official Rules or for a Winner’s list may be sent to Sponsor, Attn: “#WhereInAwesometown Giveaway,” 25124 Springfield Ct., 3rd Floor, Valencia, CA 91355. Please specify which information you are requesting. All requests must be received within five (5) days after the expiration of the Contest Period.  All questions, comments or concerns regarding this Contest should be directed to Sponsor at [email protected] and not to any other person or entity.